Timely Content

When the Cross & Crescent magazine switched to an online-only format 15 months ago, I also decided to release its content monthly instead of quarterly. Doing so has given my editorial team the ability to publish more timely content.

This month, we included a feature story on Jim O’Brien (Cincinnati 1970). O’Brien was the Colt’s game-winning kicker for Super Bowl V in 1971. The story was published just two days before today’s Super Bowl game, which also features the (now Indianapolis) Colts.

What I like about the ability to produce timely content, is that we receive reader feedback like this:

Interesting to find out that man who broke my heart as an eight year old Dallas Cowboy fan is a Fraternity Brother. More interesting to find this out 36 years later on Super Bowl Sunday!(Feb 5,2007). As a piece of trivia I have never forgotten Jim O’Briens name as the kicker who defeated the Cowboys in the closing seconds of the game. Some things you just can’t forget! Thanks Jim!

The other feature story for the February issue was also about an early 1970s football story, best told in the recently released movie “We are Marshall.” A personal friend of mine, David “Muddy” Waters (Elon 1993) worked on this film, which made it more exciting to write about his success.